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This Podcast Was Brought To You By The Letters R… O… K… and R…

Posted on October 14, 2005
Filed Under Podcasting |

The big podcasting news today is over at The Podcast Network. Motorola has signed up to support TPN for the next three months. Mainstream advertsing is starting to seriously look at Podcasting, and this is the first of many big moves I’m sure that will be seen over the next six months or so. Be it from advertisers looking for new routes to audiences, innovative programming, and the experiments and trials that

Sorry did I say the big news? I meant to say the big public news. There’s a lot going in the podcast world. Not least TPN Rock getting back on schedule and posting the Friday Show on a Friday. Not to spoil everything, but the first three minutes of Show #29 is one I’m sure you’ll all smile at.


Full Press Release (source: The Podcast Network Blog)

Media Release - MOTOROLA ANNOUNCES MARKETING AGREEMENT WITH THE PODCAST NETWORK

Motorola becomes first site-wide anchor tenant of The Podcast Network from October, 2005

Sydney, Australia – 14 October 2005 – Motorola Mobile Devices, a global leader in wireless communications, today announced that it has entered into a three-month strategic marketing partnership with The Podcast Network (TPN), the world’s first commercial podcast network.

The deal sees Motorola become the first site-wide anchor tenant of The Podcast Network with highly visible advertising from banner ads through to audio spots in podcasts across the broad range of channels offered by TPN at www.thepodcastnetwork.com. Motorola will also offer podcasts with senior Motorola executives on a number of topics from handset design to mobile music.

Neil Stewart, Motorola Mobile Device’s Marketing Director for the High Growth Markets region, which includes Australia, said that the agreement breaks new ground for Motorola, allowing the Company to embrace new marketing vehicles and reach a growing breed of early adopting, media savvy consumers.

“Podcasting is clearly growing at a rapid rate and is quickly becoming a powerful marketing tool,” Mr Stewart said. “It allows us to reach out and communicate to a very targeted and worldwide consumer base and create a high impact conversation with some of our brand’s most valuable audiences on a regular basis.”

“Podcasting provides an additional layer that naturally leverages other online marketing techniques. It should not be viewed as a replacement, but as a medium that can be integrated into the overall online marketing mix.”

Mick Stanic, Co-Founder of The Podcast Network, said that having Motorola onboard as TPN’s first site-wide anchor tenant is a great coup for the network.

“As The Podcast Network delivers over 35 weekly channels of niche content to over 100,000 listeners a month in around 150 countries, it is important for us to work with a Company that has global appeal and relevance to our entire audience,” said Mr Stanic. “Partnering with Motorola helps educate the marketing world about the many advantages of getting involved with podcasting as a medium for not only advertising, but also to interact directly with a powerful and worldwide community.”

The agreement is highly relevant for Motorola given the recent launch of the Motorola ROKR, which allows people to download their favourite podcasts direct to their mobile phone.

Motorola intends to use the TPN sponsorship to promote the ROKR, as well as other upcoming handsets, and also to position the edgier side of the Motorola brand. Motorola will give podcast listeners the opportunity to interact with Motorola executives by allowing them to submit their own questions to be posed in upcoming podcasts.

About Motorola:
Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US $31.3 billion in 2004. For more information: http://www.motorola.com/.

About The Podcast Network:
The Podcast Network is the world’s leading provider of managed podcasts in the world today. Launched in February 2005 by two Australians, Mick Stanic and Cameron Reilly of the G’day World podcast, it has grown to a service that has delivered over 1 million shows to listeners in over 150 countries in the world. TPN offers a wide range of niche shows that cover a wide gamut, including technology & science, business, entertainment, sport, lifestyle and radio drama.
Fore more information: http://www.thepodcastnetwork.com

-ends-

Media Contacts:
Motorola
Peter Joblin, PR Manager, Motorola Mobile Devices, Australia and New Zealand
+61 2 9882 8855
peter.joblin@motorola.com

The Podcast Network
Mick Stanic, Co-Founder
+61 2 8212 4098
mick.stanic@principius.com

Howorth Digital Lifestyle Group
David Packman
+61 2 8281 3842
dlg@howorth.com.au

Comments

One Response to “This Podcast Was Brought To You By The Letters R… O… K… and R…”

  1. The All New Ewan’s Musings » Podcasting for a Living and Financing Your Shows on October 28th, 2005 23:17

    […] In my case, on TPN Rock, it is part of a group of podcasts (The Podcast Network) and the collective strength of listeners has allowed us to seek advertisers very quickly. We’ve recently announced a not-insubstantial deal with Motorola for three months, along with smaller sponsors on some of theindividual shows. I think it’s vitally important that listeners do not pay for their podcast shows, at least using money. I also feel people will realise why the ads are there, because all their life that’s what they’ve heard from audio content on the radio. […]

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