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TPN Survey Intermediate Results

Posted on October 23, 2006
Filed Under Podcasting |

The TPN Listener Survey is still ongoing so if you haven’t yet taken a few minutes out of your day to give us a hand… why not? If you listen to any podcasts, then it is relevant. Anyway, the now West Coast USA living Cameron has posted some of the early conclusions.

Most people say that, on average, they listen to “most or all” of podcasts

About a third pay attention to ads in podcasts, but another third ignore them

50% would be willing to pay >$1 a month to listen to TPN podcasts

The breakdown between people listening on a PC versus a portable player is moving away from the PC, with 75% listening on a portable device

Nobody first heard of TPN via the mainstream media

The vast majority say they trust the opinions of TPN hosts either “very much” or “somewhat” and 70% trust TPN hosts more than they trust mainstream media (which might shut up all the journos who love to say “you can’t trust blogs”… nah who am I kidding… )

Almost all of you relate to TPN hosts more than you relate to mainstream media hosts, yet again demonstrating the power of citizen media

Two-thirds listen to less traditional radio since discovering podcasting (I should have asked what percentage of the podcasts you listen to are traditional radio shows versus citizen media… next time)

Two-thirds find citizen media more stimulating than mainstream media

…and, overwhelmingly, you are Beatles persons who disagree with the Iraq invasion and are worried about climate change. In other words, you haven’t been fooled by the propaganda campaigns on these issues run by your Governments and the corporations that run them. I am very proud of you.