Looking Back At This Year’s Edinburgh Fringe Podcast
Tuesday, September 30th, 2008It’s now been a few weeks since the end of the Edinburgh Festival, and I have (finally) caught up on enough sleep to look back on the madness that is the Edinburgh Fringe Podcast (from The Stage and The Podcast Network – sorry but after a month the full tag line is a pavlovian reaction.
And there is no other word than madness to describe it. Numbers for The Fringe itself are mind-boggling… some 2,000 shows, with 31,000 performances and 19,000 on stage artists. On top of that you have all the layers that are needed to make the infrastructure work, some 250 venues to be staffed, agents and promoters watching their charges, the influx of tourists…
Lets throw my personal numbers in this year as well. There were 24 full shows put together (and one video entry). Those shows were a minimum of two or three guest interview slots, music from one of the acts at the end, and a round up of the news around Edinburgh each day. You want a metaphor? That’s the equivalent of producing an episode of the Tonight Show with Johnny Carson every day, single-handedly (“I knew Carson,” says David Letterman, “and you, Sir, are no Johnny Carson”).
Those shows featured just under 100 interviews, between two mintues (for those I bumped into on the Royal Mile) to the 40 minute in-depth interview with Jason Byrne, although that felt more like a musical jamming session (but with words) than a serious interview, although I did steer it into some more human territory than you would expect.
I must pass on huge amounts of thanks, hugs, cuddles and ‘you were stars’ to Brian Luff and Georgina Sowerby. They brought up their own podcast and put it on stage at the Edinburgh Free Fringe, and they interviewed many of their guests for the Fringe podcast, bringing another viewpoint (and voice) to the show.
Thanks also to Alex Hastie, who you heard on one of the Sunday shows interviewing David Benson. He popped up many times behind the scenes with both his address book of contacts around Edinburgh and his velvet voice contributing to the show. Having done work with Alex on talk radio, a lot of his ethos on preparation and what makes good radio rubbed off on me.
For ten months of the year, I can look back on the fringe podcasts as being some of the best work I’ve done – with timely coverage, up to date information, and hopefully giving the listeners the confidence to look off the beaten track at Edinburgh and try something new as well as the names they know off the telly.
The other two months of the year are slightly different. August, the month of the Fringe itself, is rather like a roller coaster. You know at some point it’s going to end, you can rationalise you’re having fun as you are thrown around, but you are very close to it, like riding round blind corners and can’t really sit back and take it all in. July is taken up with the planning – lots of people are in Edinburgh and setting up an interview schedule to speak to enough people, through the month so there is always material to choose for is the main frustration in July. I joke that it’s rather like lining up a handful of dominoes, and trusting that others will turn up in time to be pushed over themselves. As to where it ends up, that’s rather going on a mystery tour and seeing where it finishes.
Both The Stage and I are very happy where it ended up – staying in the Top 10 of the iTunes Arts Charts for most of the Fringe, and peaking at #2. Yes for one glorious moment, the universe told us that only The Archers was more popular than the Edinburgh Fringe Podcast. I’ll take that, for two reasons. One is that last year we only bounced around the lower reaches of the Top Ten in that chart, and the second is that there are a lot more podcasts out there. So the show improved all round on 2007.
I personally think that I’m better for doing the shows – one interview I approached with care in 2008 was with Tim Vine, because he was interviewed back on the first Fringe podcasts in 2005. Having listened back to that episode I wanted to shout at the me from four years ago what I was doing all wrong. The difference in those interviews just goes to prove the old adage that practice makes perfect, even though I have many more years of practice ahead of me.
There were some problems in the interviews this year, but I think I only made two major mistakes when interviewing this year (and both of those were cut from the shows that went out so don’t go listening for them). Plenty smaller mistakes and minor errors, if it was from myself I generally kept them in the show. If they were from the interviewee, then I would edit those out. The rule I follow is always make the interviewee sound good. If that means an edit makes me look bad, then tough, that’s how the cookie crumbles.
This year also saw a much greater spread of genres in the show – back in 2005 the majority of guests were from the stand-up circuit, and generally those on road up to fame and fortune. Fast forward to now, and there’s a number of big stand up names in the mix that were on that road a few years ago, but there’s a lot more theatre, first time performers, and challenging productions (and interviews). I think PR people are more confident in handing me the fragile interviewees.
It’s at this point I want to single out the talisman of Stephen K Amos. One of those up and comings in 2005, he’s the only performer to have been in the show every one of the four years it has run. I hope long term listeners will recognise the progression that he has made through the years as well, although next year the editing of the interview needs to give new listeners an easy way into the conversation – it might have been a bit heavy going this year with Amos appearing in the second show and calling back to previous years straight away.
Okay, what about Fringe-Radar? There’s no point doing these shows if you can’t get under the skin of the Fringe and act as that early warning system for the listeners. It came out rather well! I interviewed Sarah Millican on the first weekend, airing that interview a week later. In the last weekend she picked up the Comedy Awards Best Newcomer trophy. On the theatre front, the big winner there was ‘Eight,’ a first time writing and directing performance from Ella Hickson. After airing the interview at the end of the first week, things started really moving for Hickson – I guess the combined Fringe Radar throughout the media picked up the show at the same point. Eight went on to win a Fringe First, a Herald Angel and the Carol Tambor award, which is a massive prize, it includes a week’s run in New York.
Oh and The Martins won Spirit of the Fringe after being in the preview show on August the 1st, but I’m good friends with John, Gerry and Houston and have been championing them for three years. So I don’t think that one counts, although their Mary Poppins meets World War Two sketch was the funniest moment of the Fringe. But I’m biased.
I always say that the Fringe is the biggest single engagement of the media year for myself, with SXSW coming in second place. The same will probably hold for the Fringe next year, although I have a sneaky suspicion that something is going to knock SXSW into third place in the size stakes…
No matter though, the bottom line is the Edinburgh Fringe Podcast had its best year yet, and even though I’ve a sneaky suspicion that I’ll be doing it every August for many more years to come, I don’t begrudge it. The Fringe really is one of a kind in the world, and the fact I can capture even a tiny bit of it and present it to the world makes me very proud.