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The Silent DJ Is Here – How Did That Song Go Again?

Probably the craziest music I’ve heard is the Silent Disco – where everyone piles into a location, grabs a pair of headphones, and starts dancing to the music on the headphones. The music is supplied by DJ’s which broadcast the music to every headset. So people who want to hear the music can hear it, and those that would rather listen to the DJ on the other side of the room can change frequencies and join a different disco.

The point of this is to illustrate that music can be appreciated in many ways. And sometimes not head at all.

Probably the craziest music idea I’ll never hear (ahem) is Twadio. From the minds of Andrew Dubber and Stef Lewandowski, this is the craziest idea that just might work. The idea is simple, the DJ is on Twitter, and as the track ends, he tweets what the next track is. And when that one ends, and lodges in your brain, you just need to wait a little bit longer for the next hit.

So for fifteen minutes you’ll have an annoyingly catchy tune logged in the back of your head, because the Twadio DJ ‘played’ it. And just as you get over it, here comes another one!

Stef explains the concept here but it’s fantastically low cost, and unlike 99% of start-ups (or 99.09% in the Valley), it already has a revenue model and I presume income coming in. Each tweet of a track has a link back to the site to (a) actually hear a snippet of Angela by Elvis Costello (for example), and then you can buy the DRM Free MP3 track from Amazon if you so wish.

And Twadio takes a cut as the affiliate store.

Simply stunning – from concept, to coding, to implementation, to revenue. See how easy it is to have a start-up nowadays?

(www.twadio.com or follow Twadio TeeJay on Twitter)

January 6, 2009; Multimedia, Web 2.0 (News);