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The Sunday Times is Pre-Revenue, Let’s Twitter That

I think Kevin Marks nails the reply to The Sunday Times Twitter article rather nicely:

Launched in 1821, The Sunday Times is the inescapable, old tech product. It boasts 1.2m readers — teeny compared to the BBC World Services’s 183m — but its audience has slumped in the past year.

Right now, the Australia-based company that owns The Sunday Times is valued at $29billion, even though, in start-up argot, it is “pre-revenue”. Despite the big losses and the ennui swirling around his product, Murdoch (who also coined the term “Digger”) has admitted many are bewildered when they first encounter The Sunday Times. “We’ve heard time and time again: ‘I really don’t get it — why would anyone read it?’ ”

It’s a fair question. What kind of person shares opinion with the world the minute they get it? And just who are the “readers” willing to tune into this weekly news service of the ego?

The full post is worth reading on his blog.

February 23, 2009; Daily Links, Quote For The Day, Twitter;

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