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One In Ten Tweets during Saturday Mentioned Eurovision (and some #media140 Thoughts)

Yesterday was the first #media140 conference in London, talking about the use of Twitter and over instant short form methods of communication in journalism. I had hoped to get down to it, but it was so close to getting back from the Eurovision Song Contest (Moscow) that I just kept half an eye on it.

Typical of the medium, I started getting pings on Twitter that I was getting mentioned from the panel on “The 140 Character Story…” So I pinged back to ask what was being said (which is a horrible Web 2.0 feedback loop, I know);

There is no doubt in my mind that Twitter was one of the places to be during Eurovision. While I was busy working during the event, Nick Burcher had half an eye on the Twitter statistics and came up with this delightful fact-let: 9.95% of every twitter during the time of the contest contained the word “Eurovision”

One in ten twitters were about the Eurovision Song Contest!

And in all of that, I have to thank everyone that labelled me as one of the “goto people” on Twitter for Eurovision. I could see all the RT’s of my commentary being passed around, I could see the discussions and questions coming at me, which is almost like instant feedback – something that Terry Wogan never had, and an impromptu community had sprung up.

Eurovision was set up back in the 50’s to push new technology and ideas to broadcasters – it looks like it continues to do so in the 21st century?

And it leaves another problem for the broadcaster. How do you pitch your Eurovision coverage next year when you have this on the sidelines waving its banner? Adam Tinworth, who gave his blog readers a heads up regarding my coverage summed it up nicely:

Around an event like the Eurovision, the main broadcast is in real danger of becoming just a social object that people interact about elsewhere.

Discuss!

May 21, 2009; Eurovision, Eurovision 2009, Multimedia, Twitter;

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