So if 77% of readers won’t pay for news online… that means 23% will! Even with the rounding errors, it’s a good rule of thumb to say that 23% will pay somewhere in the media of the figure asked by the Harris Interactive poll, which would be $5/£3 a month.

Given that Rupert Murdoch is looking to put his papers behind a pay wall, he’s got to love numbers like this. But I’m going to use numbers from The Guardian for this next bit. Their ABC for Sept 2009 was 32.9m users. So 23% of them, paying £3 a month, gives an income of £22.7million pounds for the year.

That’s got to be attractive to a company that just posted a loss of £55.3 million for last year.

# January 14, 2010, tags: guardian, news, paywall, subscription, times; subscribe to the Musings RSS Feed.