In a practical sense, the news that verified accounts on Twitter can receive direct messages from any Twitter user without the verified account having to follow them means that it’s really easy to get in touch with the intern running the social media engagement project that’s been commissioned by the management of someone who’s big in Hollywood (and Robert Scoble, presumably).
But in terms of the balance of Twitter, where DM is one of the benefits of following, I’m not so sure this is a great idea. It also means that there are two types of Twitter accounts, with different capabilities. Where verified was previously a smart thing to do with ‘ID’ thing, it’s now something that PR are going to pursue (and that Twitter could sell?).
My eyebrow is raised, but not sure if it’s raised in a good or a bad way. Discuss?