Why surveys of estimated smartphone sales shouldn’t be gospel #

I can understand why everyone likes to measure the smartphone “dominance” by market-share, but like any good statistic, it can mean whatever you want it to mean. “Windows Phone (*) loosing market-share”, says ComScore’s survey of 30,000 Americans (which is far more expensive than surveying 2,000 people, but only tightens the accuracy by a few tenths of a percent).

With the estimated number of Americans owning a smartphone rising by 10% there’s every chance that more people are buying Platform A than in previous months, but not at the same rate as Platform B. Or they’re still selling but being smart and waiting for Platform B (Mango). Still, it generates headlines for all of us tech bloggers

(*) Please substitute in whichever platform you’d like to give the headline to.

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