Uncrunched, Star Power, and perhaps this year’s Le Web headline? #

Well, we all know the theory. You lock in a “star” when you buy a property, because the star has more value than the brand. Now we have Techcrunch (the name) and Uncrunched (the star, Michael Arrington, now cutting loose) it’s time to add some empirical evidence. Let’s be honest though, most spectators want some blood on the floor. History says that something big usually happens at Le Web. Is Arrington booked? Or does the annual TC Editor speaks to Marrisa Meyer spot now belong to Erick Schonfeld?

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