The marketeering that is ruling Reddit #

Ryan Holiday at BetaBeat, on Reddit and marketing…

Unfortunately, I don’t think that’s what’s happening here. These aren’t organic accidents or real fan-to-brand interaction. It’s just fakery–there’s too much of it for that not to be the case. And what’s worse, the brands that are engaging in the stunts could easily afford to pay for the ad space on those same pages. In other words, we’re not talking about small creative marketing here–we’re talking multibillion-dollar corporations using their enormous marketing teams to overwhelm busy volunteer moderators.

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