Stand by for Hollywood vs the App Developers #

For many studios and other content providers, mobile apps are a new source of income and a powerful way to engage audiences, sell games and merchandise. But these revenues are threatened if developers do not pay licensing fees.

Pop quiz: Do you think the studios will have a reasonable definition of ‘fair use’, licence the images of their latest blockbuster movie to app developers for a workable fee, or  squelch every app with a flood of DMCA takedowns to the mobile stores so they can control the entire marketing message of said movie?

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