Dear SXSW bands, where is all the merch?

Something I’ve noticed at SXSW Music this year is the lack of merchandise on sale after a showcase. With over 2000 official performances, the people in the crowd are already invested in you. They’ve given up close to an hour of their time to listen to you. If they are up on their feet. cheering and applauding at the end of the gig… you’ve made the sale! You’ve got them! All you need to do is close the transaction and you have a fan for life!

Except in three nights of back to back showcases, only two artists I’ve seen have had CD’s on sale after the gig. When the short term musical memory is about to be over-written by the next band, it’s incredibly important to get a physical memory into the hands of your potential new fans.

Comments are closed.