Google launches Google Keep, a web clipping service with huge echoes of Evernote. I suspect that Om Malik is representative of the geekerati:
It might actually be good, or even better than Evernote. But I still won’t use Keep. You know why? Google Reader.
I spent about seven years of my online life on that service. I sent feedback, used it to annotate information and they killed it like a butcher slaughters a chicken. No conversation — dead. The service that drives more traffic than Google+ was sacrificed because it didn’t meet some vague corporate goals; users — many of them life long — be damned.
Looking from that perspective, it is hard to trust Google to keep an app alive. What if I spend months using the app, and then Google decides it doesn’t meet some arbitrary objective? Evernote has my data and frankly, I’m glad to pay them to keep it because they are who they are. One of the reasons I use Evernote is because it is their only thing. (For now.) Evernote is focused on making the service better. And it keeps that focus every year
The regular Google users may switch to the service, but when you start to lose the influencers and opinion makers, it makes it much harder to launch new services and get a critical volume. With no critical volume, Google will likely shutter the service, and the next product launch is even harder.