From The PA Report:
But let’s get back to the general ecosystem out there: How do sites justify running longer, in-depth stories that won’t bring in the huge page views? I have bad news. They write shit. Popular shit.
I stopped getting mad at the “Top Ten Japanese Panties I Jerked Off To Last Night” stories on certain sites when I realized that the hundreds of thousands of page views those articles received helped pay for a writer to spend a week gathering sources and do original reporting for a feature.
The “Sexy Cosplay” galleries are worth an epic amount of page views, and they get passed around social media, so the uniques aren’t bad either. The sad truth is that the content you hate on most gaming blogs is usually incredibly popular, and helps them pay for any solid reporting you do enjoy.
Golfers have a saying, ‘drive for show, putt for dough’, and I think the same brush stroke is also true for online journalism.