I note all the kerfuffle around Romnia Puga’s unsuccessful interview of Jesse Eisenberg, and I wonder why Puga and her team decided to make it a story… or even talk about it publicly?
I’ve always seen interviews as a conversation, only when they go out do they become public. But until that point they are a one to one. A private one to one. And sometimes you need to step back and think about the image you’ll put out if you air a duff interview or a hot mess when it goes wrong.
I’ve had interviews go wrong, where the guest and I didn’t click, where they are unresponsive or being uncooperative. I’m pretty sure I’ve interviewed a few big names while they’ve been high. And do you know what I did with those interviews? I didn’t air them. I tucked them into the personal archive, made a mental note of what went wrong (and how much I was at fault) and moved on. If the PRs ever asked what happened, a simple “it didn’t work, it wasn’t a good interview” was enough for them.
Rather than drop the story, Puga’s team decided to try and spin something out of the mess. Good luck with the PRs next time around, I’m sure they’ve taken a note or two about the experience.