No matter what Mountain View says about changing user habits, though, both Now and Plus do one thing: They keep you in Google’s world. It’s a de-emphasis of content source. In other words, rather than reading Cat Fancy religiously, you’re reading the Animals category religiously — a category populated by the sites Google’s products think you’ll enjoy most. The focus is on the places, people, and subjects surrounding an article, not the brands that create them. And instead of receiving the headlines from CNN in your reader, they’re pushed to you on a Google service like Now or Plus.
Or it could be that Google really has your best interests at heart.
…I think shareholders are higher up Google’s priority list than users.