Nokia needs Lumia to eat Asha as quickly as possible #

If Nokia’s feature phones are going to be cannibalized, the perfect company to do that is… Nokia.

Nokia’s feature phone strength has always had an impact on its ¬†financials, and the Asha range has continued that tradition. But with mobile phone volumes down 27% year on year (reported during the Q2 2013 results), the impact may be lessening… Which is why the rapidly dropping price of Nokia’s low-end Windows Phone handsets is worth noting. Nokia knows that sales of mobile handsets are flowing away from it – and if anyone is going to cannibalise Nokia’s mobile phone sales, I’m pretty sure that Nokia would prefer that it was itself.

Some thoughts over on All About Windows Phone.

One Response to “Nokia needs Lumia to eat Asha as quickly as possible”

  1. rustyknight17 says:

    The Ashas may not be quite smartphones , but they’re not quite feature phones either . Indeed they ( the 303 , 501 and the 311 ) offer 80 % of a smartphone’s functionality at a fraction of the price ! Perfect backup device ! I wouldn’t worry too much about the impact m Cheers !