This is how Facebook dies… #

…it dies in exactly the same way as every other mainstream social network of the past decade or so. It stops being cool. Jemima Kiss covers the research over on The Guardian:

“Facebook is not just on the slide – it is basically dead and buried,” wrote Daniel Miller, lead anthropologist on the research team, who is professor of material culture of University College London. ”Mostly they feel embarrassed to even be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives.”

“What appears to be the most seminal moment in a young person’s decision to leave Facebook was surely that dreaded day your mum sends you a friend request,” wrote Miller. ”It is nothing new that young people care about style and status in relation to their peers, and Facebook is simply not cool anymore.”

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