I really don’t want to use the term linkbait and Walt Mossberg in the same sentence, but as the former ‘All Things D’ team open up their site to the public (Re/Code) I’m hard pushed to think of a better term for ‘It’s Not a Church, It’s Just An Apple Store‘:
The biggest tech religion is the Church of Apple, with countless blogs defending its every move, regardless of whether it’s a good one. Some carry a sort of permanent sense of suspicion from the old days of the 1980s, when using a Mac was considered weird by many. Apple cultists are often quick to question not just the judgment, but the motives and personal character of anyone who dares to question the company’s magic touch. And, because they can’t see any other way of thinking, they assume that if you praise or use an Apple product, you must have signed up for the whole religion.
I wish the team the best of luck, but I’m hoping this style of article is simply to prime the pump and get into the SEO game, rather than indicative of the future direction.