Archive for the ‘Web 2.0’ Category

Gabe Rivera talks about Techmeme with Business Insider

Wednesday, April 9th, 2014

I always love how articles about Techmeme (the company) focus on Techmeme and do a tiny bit of lip service to Mediagazer and Memeorandum (which Rivera says is still running on ‘automatic’ with no Editor curation), they always seem to forget about the MLB portal Ballbug.

I get the feeling Rivera keeps the sports section going for himself…

Hastags for Dinner?

Monday, February 17th, 2014

Birds Eye go all Web 2.0 with Mashtags, the new potato shapes for your dinner. Featuring the ‘@’ symbol, the  ’hashtag’ marker, two different smiley faces, and… an ‘asterisk’

I think they were struggling to reach the quota of five cookable web symbols.

iFixit and Cult of Mac win the ‘thirtieth anniversary blog post’ award

Friday, January 24th, 2014

iFixit tear down equipment to see how repairable they are. Cult of Mac are good friends. So the latter shipped the former an original Macintosh 128K to see what they would do with it. As CNN would say, the results will amuse you.

Join us as we live the time-traveler’s dream—the deep, lucid, Orwellian vision of hope, fear, and nostalgia that is 1984. Just in time for its 30th anniversary, we laid hands on an ’84 original: the Macintosh 128K. And, you guessed it—we’re tearing it down like it’s the Berlin Wall.

Today’s blast from the past is brought to you with some awesome help from Cult of Mac and The Vintage Mac Museum. Cult of Mac will have us note that no vintage Macinti were harmed in the making of this guide. Our 128K had already passed beyond the veil before its noble sacrifice.

The difference between effective eBook pricing in the UK and the US

Sunday, January 19th, 2014

Some interesting numbers that show the different pricing needed for eBooks in the US market and the UK market by (Techcrunch). First of all, in the US:

See how the $9-10 range shows a spike of revenue? I suggest this validates the industry viewpoint that there is a good market for books priced around $10… The most revenue was earned between in the $9-10 price range.

And in the UK? Well we’re looking for much better value.

By far, the largest number of units sold is £1 or less (mostly 99p). And then it tails off as the price rises. There are hardly any sales over £5 (approx $7.50)… The most revenue was earned in the ‘under £1‘ price range.

The question now is why?

The world of PR is already messing up Jelly

Saturday, January 18th, 2014

Mobile start-up Jelly (a sort of post an image and ask a question about it and hope someone in your social circle (a) knows the answer (b) is on Jelly and (c) will happily post the answer) is just over a week old. Showing just how fast the internet works, the social media teams from the big brands are already “leveraging their real-time social virility and trading friendship capital for marketing messages.” Over to David Meyer:

The thing launched like three seconds ago and already I’m getting notifications for “questions” from mobile phone companies, soft drink firms and so on. Now, I’m not naïve. I know that a free app is going to come with an element of advertising. I get it – the revenue will come from brand partnerships or whatever. I think “native” (a.k.a deceptive) advertising sucks, but if it’s at least a bit obvious, it’s not the end of the world. Yay for media literacy.

But for Pete’s sake, can’t you marketers let me get comfy first? Maybe let me poke around and see why this new platform is fun (a debatable point) before you start hitting me over the head with the brand hammer? Do you have to be in there from day one?

The moment when a post about ‘audio not going viral’, goes viral

Friday, January 17th, 2014

An interesting article for two reasons on Digg about the viral nature of content and why audio doesn’t have the same viral velocity as an animated GIF or a flashy YouTube video:

“Audio never goes viral,” writes radio and podcast producer Nate DiMeo. “If you posted the most incredible story — literally, the most incredible story that has ever been told since people have had the ability to tell stories, it will never, ever get as many hits as a video of a cat with a moustache.”

It’s hardly a fair fight, audio vs. cat video, but it’s the one that’s fought on Facebook every day. DiMeo’s glum conclusion is an exaggeration of what Giaever reads as the moral of her own story: “People will watch a bad video more than [they will listen to] good audio,” she says.

Definitely worth a read if you have any connection to radio or podcasting. The other interesting reason is that this article is not Digg linking to an article, but a Digg ‘original’ article commissioned by the new owners, as TechCrunch points out:

The new Digg is more about marrying the concept of a trending post with the human touch that only comes from an editorial eye about what deserves consideration. That puts Digg.com into a category where it could compete with other viral aggregators like BuzzFeed or Reddit, news aggregators like Techmeme, and also with services like Medium, which offers a sort of collaborative blogging platform where top stories and recommended content is also presented to end users.

A/B Testing Booth Babes

Wednesday, January 15th, 2014

Delightful guest post by Spencer Chen (Head of Marketing at Frontback) on Techcrunch. Through circumstances he had two booths in different areas at an SAP show, so he decided to do some experiment to get some actual data.

My theory from years of being a part of trade show staffs is that the booth babes we hired were actually a drag on lead-gen. Up to that time, it was all empirical evidence based on being at shows where we had money to hire booth babes and events where we didn’t. I noticed that we had always done better without the booth babes but it was just silly to suggest that we did better because we didn’t have hot babes at the booth. I mean, I had a better chance of convincing my co-workers that the sky was purple.

But here was my chance to put it to the test. So for one booth I flew in professional booth babe talent, and for the other booth I had asked another local agency for a couple of show contractors that knew the local area and had established people skills. I actually had to stress a couple of times that I was not looking for contractors whose only attribute was “smokin’.”

How he went about it is a great read, but ‘m going to skip to the end (spoilers…)

I am not here to participate in the bigger social debate on whether exploiting women as booth babes is bad for all of us in the long run…or if it’s simply wrong. I just wanted to state that if you were so inclined to take up this debate, I can offer you a sound business reason to support your opinion:

Booth babes don’t convert.

Once more…

Booth babes don’t convert.

The five trends from CES 2014

Friday, January 10th, 2014

Hotwire PR with 33Digital snag some easy PR with the top five trends talked about online from CES.

4K, wearables, smart gadgets, 3D printing, and Internet of Things

Of course tech journalists are cynical about tech journalism

Thursday, January 9th, 2014

Ben Parr, formerly of Mashable:

Good journalists are cynics and skeptics by their very nature. This is essential to the DNA of great reporting. The press must remain skeptical of those in power and of those who wield power in order to keep power in check. Without it, you get China, the NSA and **CENSORED**. That’s why it doesn’t surprise me that tech journalists are cynical about themselves and their industry. But let me point out a couple of recent developments in the tech journo world…

I love the fact that in the list of new developments and solid signs, Parr points out the return of Valleywag. When something is big enough to satire, then it’s on the right track.

The new Yahoo Tech opens up the digital doors

Wednesday, January 8th, 2014

Or, as the rest of the tech world sees it ‘David Pogue vs Kara Swisher & Walt Mossberg‘.

Buy in September, close it in January, the Web 2.0 way

Thursday, January 2nd, 2014

Even though Bump has been around since September 2009, even though it’s one of the biggest iOS/Android sharing apps out there, even though as a free download it continues to appear in the top download charts… Google’s purchase of Bump Technologies in September 2013 has led to the service being closed down some three months later. Twenty-nine days from now and Google will switch the service off and the data will be lost.

Imagine that… Google deleting data.

Re/Code opens up with an incendiary article to drive traffic

Thursday, January 2nd, 2014

I really don’t want to use the term linkbait and Walt Mossberg in the same sentence, but as the former ‘All Things D’ team open up their site to the public (Re/Code) I’m hard pushed to think of a better term for ‘It’s Not a Church, It’s Just An Apple Store‘:

The biggest tech religion is the Church of Apple, with countless blogs defending its every move, regardless of whether it’s a good one. Some carry a sort of permanent sense of suspicion from the old days of the 1980s, when using a Mac was considered weird by many. Apple cultists are often quick to question not just the judgment, but the motives and personal character of anyone who dares to question the company’s magic touch. And, because they can’t see any other way of thinking, they assume that if you praise or use an Apple product, you must have signed up for the whole religion.

I wish the team the best of luck, but I’m hoping this style of article is simply to prime the pump and get into the SEO game, rather than indicative of the future direction.

This is how Facebook dies…

Friday, December 27th, 2013

…it dies in exactly the same way as every other mainstream social network of the past decade or so. It stops being cool. Jemima Kiss covers the research over on The Guardian:

“Facebook is not just on the slide – it is basically dead and buried,” wrote Daniel Miller, lead anthropologist on the research team, who is professor of material culture of University College London. ”Mostly they feel embarrassed to even be associated with it. Where once parents worried about their children joining Facebook, the children now say it is their family that insists they stay there to post about their lives.”

“What appears to be the most seminal moment in a young person’s decision to leave Facebook was surely that dreaded day your mum sends you a friend request,” wrote Miller. ”It is nothing new that young people care about style and status in relation to their peers, and Facebook is simply not cool anymore.”

You gotta have an app store, even your wrist needs an app store

Friday, December 20th, 2013

And so we move on to the next digital revolution. Once upon a time you knew that your cutting edge technology had made it because someone had ported ‘Doom’ to it. Now you know you’re with the hip crowd when your device gets its very own app store.

My wrist now has an app store, thanks to Pebble:

We are extremely excited to announce the Pebble appstore! Many of you, as developers, have asked for it and we are happy to announce that it will go live with Pebble SDK 2.0 early next year. Pebble appstore will be included in the official Pebble smartphone application and will be the first place where Pebble users look for Pebble apps. For developers, the Pebble appstore is the best way to promote and distribute your Pebble applications to users.

More details for smartwatch developers here.

If you type Google into Google, you will break the internet

Tuesday, December 17th, 2013

…and the third most searched term in Google for 2013 was…

Google.

That’s probably strong enough to write an episode of ‘The I.T. Crowd’ around, yes?