The successful acquisition of the game channel Twitch by YouTube is about to enable the giant to take on a whole new dimension in live streaming entertainment. Owned by Google, YouTube’s move into live gaming comes from two different sources. The first is the stellar performance of Twitch as an independent company, the second is the success of the gaming videos on YouTube. High rates of viewers have been showing up to watch live video broadcast of players playing games, while on Twitch they are showing up to do that and play the games themselves.
Over 25,000 portals leading to one dedicated page
The size of the gaming channel is going to be stunning. YouTube currently lists that there will be near 25,000 gaming access portals that will funnel gamers to one central channel. This radically increases the size of the live community. It also increases the potential for independent producers of games and game videos to make more money.
Bringing the tip jars together
If you have ever seen a gamer video you may be impressed at the amount of planning and production that goes into one. You should be, as these videos of gamers playing games are moneymakers. Both YouTube and Twitch use “tip jars” that allow viewers to give money to the producer to encourage them to make more videos. Add in some pay for play options and member only features and you have the potential to make a richly successful online channel.
Is it a direct challenge to Amazon?
Amazon is in the midst of announcing their own dedicated game channel that could rival Twitch. Once again, Amazon seems to play the role of the quiet cousin with surprising strength. The only thing that threatens all of these parties is Facebook’s move to return gaming to the living room. The announcement that Oculus is going to partner with Xbox for a 2016 release has a lot of people wondering which style of gaming is really going to take hold.
Either way, it’s the independent producers that win for once
With the YouTube channel and Amazon getting into dedicated gaming channels it is going to be the independent producer that wins in the end. This is what leads many people to assume that the RIFT will get a share, but there is no going back to one home game system being the dominant part. Too many people make videos about games, and want to watch them for that type of community to be broken. Both Amazon and YouTube offer ways for independent producers to get their voices heard – and that’s what consumers want.